Entries by Luan de Burgh

Don’t tell me words don’t matter

There is a popular misconception surrounding how much of a speech is down to the actual content itself, i.e. the words. The myth surrounds the 1967 study by Professor Albert Mehrabian (UCLA) which claimed that communication is broken down as follows: Words – 7%, Body language – 38%, Tone of voice – 55%. Here Barack […]