Entries by Luan de Burgh

I have a dream

On August 28th, it will be 50 years since Dr Martin Luther King delivered his most famous utterance to 250,000 civil rights supporters from the steps of the Lincoln memorial in Washington. The speech must surely be one of, if not the most famous public orations of all time.  It was a defining moment for the American Civil […]

The Rule of Three

“I stand before you the representative of a family in grief, in a country in mourning before a world in shock” Earl Spencer. “Government of the people by the people for the people” Abraham Lincoln “Veni, vidi, vici” Julius Ceasar It is around us all the time – ‘just do it,’ ‘never knowingly undersold,’ ‘vorsprung […]

Don’t tell me words don’t matter

There is a popular misconception surrounding how much of a speech is down to the actual content itself, i.e. the words. The myth surrounds the 1967 study by Professor Albert Mehrabian (UCLA) which claimed that communication is broken down as follows: Words – 7%, Body language – 38%, Tone of voice – 55%. Here Barack […]