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There is a popular misconception surrounding how much of a speech is down to the actual content itself, i.e. the words. The myth surrounds the 1967 study by Professor Albert Mehrabian (UCLA) which claimed that communication is broken down as follows: Words – 7%, Body language – 38%, Tone of voice – 55%. Here Barack […]
How to “fit the mould” and be memorable at the same time Anyone can fit the mould. Anyone can be memorable. But can anyone fit the mould and be memorable at the same time? For a significant number of trainees-to-be this is one of the biggest concerns of vacation schemes, assessment days and training contracts. […]