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Rhetoric That Works: Projecting Logos

Rhetoric is at the heart of the battle for power in at least 64 countries which go to the polls this year – an extraordinary year in politics. While the Ancient sandals may have been swapped for Oxford brogues, Aristotle’s rhetorical pillars of ethos, pathos and logos have never been more relevant. Just where is […]

Rhetoric that works: Projecting Pathos

What a timely moment to be looking at the role that pathos plays in signifying authority and credibility. If you are in the UK, then this month’s general election campaign provides an excellent opportunity to journey through the anthropological safari park and observe potential leaders up and down the country stake their claim. Meanwhile in […]

Rhetoric that works: Projecting Ethos

There’s an expression which seems to be passed down from generation to generation which says that you know you’re getting older when police officers are looking younger.  This reminds us of our own mortality and is no real reflection on the heavily armed twenty something protecting us from known or unknown peril, however, there is […]

Projecting Authority

Regardless of your politics, few would be betting against today’s Prime Minister (with today being April 1st – fools references notwithstanding) not returning to Downing Street or even Parliament after the next general election. The smart money is on Labour leader, Sir Keir Starmer, taking the keys to Number 10 sometime this year. So how […]

How to be heard when everyone’s talking over each other

We’ve all been there… Stuck in a room with a group of people who seem intent on talking over each other, whilst not listening to what anyone else has to say… It’s a not uncommon observation that on these occasions the ‘adults’ in the room are seen to be ‘acting like a bunch of school […]

Look into my eyes… more effectively

So let’s start this article with a teaser! According to ‘the internet’ should you find yourself in a situation when you are facing off with a stalking tiger, an angry lion, a snarling leopard or the news presenter Kay Burley, which should you stare down and which should you look away from? I’ll give you […]