We have just launched a new workshop, Pitching to Win, looking at how to work together as a dynamic team, engage and inspire your potential client and leave them wanting to work with you. Pitching to a client is not an exercise in saying how great you are. You need to create dialogue, demonstrate an actual experience […]
Author Archive for: Luan de Burgh
About Luan de Burgh
This author has yet to write their bio.Meanwhile lets just say that we are proud Luan de Burgh contributed a whooping 167 entries.
Entries by Luan de Burgh
It’s all about video! That’s the word on the street – or at least a line we often hear from those signing up to our media training course who seek to launch a business vlog. They are correct of course. Social media thrives on video and this month the Godfather of it all turns 13. […]
Professional Marketing for PM Forum members magazine has just published an article by Luan de Burgh entitled ‘Have we forgotten how to listen?’ Please see here to read the article.
Saying sorry doesn’t come easily to most people. It’s a word that so often gets stuck in the throat of politicians and business people, and you don’t even want to ask for a lawyer’s opinion on the matter! Why don’t we like to say sorry? None of us get it right all of the time […]
Professional sport in the Twenty First century owes almost as much to business as it does to feats of sporting prowess. These days successful sports stars are global commodities that can be traded for exorbitant fees, their marketable image just as significant as their silky skills or athletic attributes. As such the rise of the […]
The clock is ticking… One year and counting until Britain leaves the EU. Recently I focused on the prominent figures representing the UK in the next round of negotiations. This week I am taking a look at the key characters on the European side of the divide. In the UK we have a rich tradition […]
“If you don’t do stand-up… don’t do stand-up.” When giving a presentation, using humour is good. It can create a connection with an audience, warm up the atmosphere and – dare I say it – introduce an element of fun to proceedings. Imagine that! However, I am always surprised at how people (many of whom […]
Are you a big Powerpoint fan? Many of us are these days. The presentation tool has been around since 1987 and is said to be used by 500 million users worldwide – for the most part very badly. I have lost count of the number of badly prepared Powerpoint sessions I have endured wondering just […]
A year from now we will be standing on the edge. Depending on your point of view this will be a springboard or a precipice, as Britain officially severs its ties with the European Union albeit with a handful of bungee chord caveats to slow the leap. I think I speak for the nation when […]
Donald Trump likes to race to the front but doesn’t handle silences so well. Vladimir Putin is often on the back foot while listening but grows as he speaks. Richard Branson likes to fist bump instead of handshake and Mark Zuckerberg will often mimic those he is speaking to. Do you have a signature body […]